Mindfull Energy
[video production (director/editor), photography]
Conceived and produced a social-first launch campaign for Mindfull Energy, a performance drink built on ketones, lion's mane, and nootropic science. Leaning into the biohacking community's ethos of self-optimization, we drew from the mythology of Jekyll & Hyde's potion and technofuturist aesthetics.
[video production (director/editor), photography]
dir. + editor: Mila Rae Mancuso
mds: Maria Baza, Brandon Good
cd: Camryn Kanevsky
lighting: Nico Daniels
pa: Vanessa Nefve
mds: Maria Baza, Brandon Good
cd: Camryn Kanevsky
lighting: Nico Daniels
pa: Vanessa Nefve
Conceived and produced a social-first launch campaign for Mindfull Energy, a performance drink built on ketones, lion's mane, and nootropic science. Leaning into the biohacking community's ethos of self-optimization, we drew from the mythology of Jekyll & Hyde's potion and technofuturist aesthetics.